Your host
Sammy Peterson
Most business content tells you to think like a winner. I'd rather show you how winners actually think. I've spent my career in rooms where the stakes were real. A decade advising Fortune 500 leadership, first at JPMorgan Chase, then as Assistant General Counsel for the largest residential real estate company in the world. What that decade taught me: the best advice was never about avoiding risk. It was about giving leaders the confidence to move. Today, as Chief Administrative Officer & General Counsel at The Entrepreneurs Boardroom, I bring that same lens to founders building at speed: the strategy, structure, and judgment that let a business grow without breaking. I also host Business MVP, a podcast that goes inside the real stories of elite athletes, coaches, and sports entrepreneurs who've turned what competition taught them into businesses that last. That subject is close to home. I'm raising three competitive athletes, and I've watched firsthand how discipline built in competition becomes the edge that wins in the boardroom. Different rooms, same throughline: sharper thinking, better leadership, performance that holds up when it counts. That’s what I write about here: → Frameworks for high-stakes decisions, not motivational filler → How to structure a business for scale before you need to scale → The most expensive mistakes new entrepreneurs make → What elite performers know about pressure that most leaders learn too late If you're a founder or executive who wants business insight from someone who's lived it, follow along. And catch Business MVP wherever you listen to podcasts:
"It's not luck. It's not talent. It's how they think."
The story
The best leaders aren't just talented — they're trained.
Sammy Peterson has spent her career at the intersection of high performance and business — studying what separates the people who consistently win from those who plateau.
Business MVP was born from a simple observation: the mental frameworks that produce Olympic gold medalists, Super Bowl champions, and Hall of Famers are the same ones that build category-defining companies and transformational leaders.
Every week, Sammy sits down with athletes, executives, and entrepreneurs who've lived that truth — extracting the systems, habits, and mindset shifts that translate from the field to the boardroom.
The mission
Performance is a practice, not a talent.
Business MVP exists to prove that the skills behind championship performance — resilience, preparation, coachability, and competitive drive — are learnable. Every episode is a masterclass in what it actually takes to win.
Past guests include
Ready to train like a champion?
Start with the latest episode or connect with Sammy directly.